TC 00:00:00 · OPEN ON · RICHARD TILAND · SAN DIEGO

Fractional
Creative Director
for scaling brands.

TWO DECADES · 2,100+ PRODUCTIONS FOR BRANDS YOU KNOW
TC 00:02:00 . THE PROBLEM

Stop settling for creative that almost works.

SELECTED BRANDS
CHICCO
ESET
NETFLIX
ESPN
SPY
BIOLEGEND
DELKIN
QCELLS
DUCHATEAU
TC 00:03:21 · SELECTED WORK

The work speaks first.

CHICCO · TV COMMERCIAL
ESET · BRAND CAMPAIGN
QCELLS · PROMO
NEW EVOLUTION · 2025 DEMO REEL
DUCHATEAU · BRAND FILM
INFINERA · CORPORATE
ZOTAC · PLAY BIG
TC 00:11:47 · THE OFFER

Your team is approving creative no one is equipped to judge.
I fix that from inside.

An embedded creative director who thinks like a strategist. A few days a month, on retainer, inside your marketing team: I connect your business goals to a creative strategy, then direct the campaigns, films, and content that deliver on it. Built for scaling brands from $5M to $100M with an in-house team and no senior creative leader.

Creative direction, owned

Concept, story, and standard for every campaign in flight, directed inside your team.

Your team, directed

Briefs, reviews, standards. Your people get better because a director is finally in the room.

AI-powered speed

Workflows rebuilt around AI where it earns its place. Cinematic quality at market-breaking pace.

A real production arm

New Evolution Video and dk3 Studios on call. Most fractional CDs can point. I point and shoot.

BIOLEGEND · CASE STUDY · NARRATED BY RICHARD
TC 00:29:04 · PROOF

Hear how the work gets made, from the director.

Fifty-one seconds on how a global biotech brand and a director-led process turn complex science into a story people actually watch. This is what sitting inside your team sounds like.

TC 00:38:05 · HOW IT WORKS
01

Discovery call

Thirty minutes. We map the gap between the creative you ship and the growth you chase. If I’m not the fit, I’ll say so.

02

Embed

A set monthly cadence: leadership meetings, creative reviews, campaign direction. Within weeks, everyone knows what good looks like.

03

Prove it worked

Every engagement ties creative to a number: pipeline, conversion, retention. Storytelling is the craft. Measurement is the receipt.

Retainers start at $7,500/mo · limited to a handful of brands at a time.
TC 01:24:13 · FINAL CUT

Your next campaign deserves a director.

Thirty minutes. No pitch deck. Just an honest read on the gap between your creative and your growth, and whether I’m the one to close it.