Commercial Director in San Diego
A commercial director in San Diego with two decades behind the camera and 2,100+ productions for names like Chicco, ESPN, and Netflix. I direct commercial, brand, and corporate work, with strategy, production, and post handled through New Evolution Video and dk3studios.
Every format a scaling brand needs.
Commercial Production
Short-form ads built like small films, made to land in seconds and perform on paid media, broadcast, and connected TV.
Brand Films
Story-driven brand films that make people feel something and remember who you are, not just what you sell.
Corporate and Case Study Video
Executive messaging, customer stories, and documentaries that make complex companies clear, human, and trusted.
Photography
Campaign, product, and executive photography through dk3studios, shot to the same cinematic standard as the films.
AI-Accelerated Content
Production workflows rebuilt around AI where it earns its place: more output, faster turnaround, no drop in craft.
Crew and Studio
Full production crews and studio space in San Diego when you have the creative and need experienced execution.
The work speaks first.
dk3studios: San Diego content hub.
Most production companies point you to a rental stage and a freelance crew. We built our own. dk3studios is a full-service creative studio in San Diego, staffed by NYU Master Film graduates, where strategy, production, and post live under one roof. It means faster turnarounds, tighter creative control, and a home base for brands that want a real content partner, not a vendor.
Frequently asked.
What does it cost to hire a commercial director in San Diego?
Cost depends on format, crew size, and scope. A single brand or commercial film is scoped differently than a multi-day shoot or an ongoing content program. You are paying for judgment and direction as much as cameras, so pricing is quoted per project after a short discovery call where we map the goal.
What areas do you serve?
We are based in San Diego and produce throughout Southern California, with travel nationally and internationally when a project calls for it. Studio work happens at dk3studios; location shoots happen wherever the story lives.
How long does a video production take?
A single film typically runs three to six weeks from green light to final delivery. Larger productions, series, or ongoing content programs run longer and are scoped up front so timelines are clear before we start.
Do you use AI in your video production?
Yes, where it earns its place. AI accelerates specific stages like editing, versioning, and asset generation, which means faster turnarounds without sacrificing craft. Every project is still directed by a filmmaker. The strategy and the creative judgment are human, and that is the part that makes video actually perform.
Do you work with agencies as well as brands directly?
Both. We produce full-service for brands who need strategy through final cut, and we partner with agencies and in-house teams who bring the creative and need a San Diego production studio to execute.